Farms and farmers often find it difficult to generate revenue for the work and inputs required to make the fresh produce. We’re currently working out the best methods of selling produce to make sure we’re a sustainable farm in the future. Direct sales is one of those options.
As mentioned in a recent previous blog post about selling small quantities of produce, it’s often relatively difficult to get optimum money back for our produce. This blog post covers a similar topic, but Rach and I both feel that it’s important enough for us to share everything we learn about farm sales.
We’re currently producing small quantities of vegetables (and no duck eggs!) which means that our direct sales options are somewhat limited.
In the last few weeks we’ve had the opportunity to sell to some local shops/farm gates. Prices vary at these places (buying our produce and then on-selling) from $3 per kg to $10 per kg. That’s a pretty big difference of over 300%!
Keep in mind that tomatoes (often shipped from far and wide, and certainly not organic) fetch $3-4 for 250g at the supermarket, and therefore $12-$16 per kg. We would of course argue that our cherry tomatoes are far superior!
Obviously the stores and farm-gates need to make some profit off the produce, so the prices they receive will be higher than what we get. Let’s be clear though, we’re not complaining about prices, we’re simply stating that we need to do what’s best for Heritage Farm – and at this stage that means trying to sell directly to the public when possible.
We’ve put some food out on a table outside our place in Frankston, and that has worked reasonably well. The shop at Vidamour Farm is hopefully to be completed in the near(ish) future, and this will give us another option to for direct sales.
All in all though, we will need to try a range of options in order to sell our produce fresh and for a reasonable price.